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HELPING OUR FARMERS FARM REGENERATIVELY

WE PAY A PREMIUM FOR OUR BEEF

The way farming has changed over the years has taken its toll on farmers. Imagine working long hours, in all weather, all year round, only to get little or no return for everything you produce. Farmers are too often under pressure and a lot of stress. 

We’ve been working with our partners at Grassroots Farming since the start of our Honest Farming initiative. Now we are supporting 6 farming families by paying a premium for every kilo of beef we buy. They are supporting our mass balance and working with Grassroots who help them to farm regeneratively.

This means that regenerative farmers aren’t economically disadvantaged by maintaining their methods and can ensure that more sustainably farmed beef enters the supply chain. Honest is the first restaurant brand to support [GrassRoots] Farming’s ambition to support more farmers help more people access more sustainable beef. 

Meet our founding farmers
Marc
Marc
Wales

Marc’s rapid progression from monoculture grasses has helped build soil carbon stocks by 9.45 tonnes per hectare in the past two years alone, independent audits have shown. Being part of a sustainable supply chain where Marc is paid a premium has improved system simplicity which is allowing Marc to spend more family time with his wife, Anna, and their two children, Gethin, 10 and, Oli, 6.

Farms
Cattle & sheep
Focus areas
Experimenting with 10 species of grass to find the perfect combination to thrive.
Super power
Increasing wildlife such as birds, hares and beetles.
Joe
Joe
NOTTINGHAMSHIRE

Joe delivers lectures to students in agriculture at Nottingham University, spreading the learnings from practicing regenerative agriculture. His cattle consumes a diversity of plants in the multi-species leys, which require no inorganic fertiliser. Regenerative farming improvements has already made positive changes in his carbon and biodiversity audits.

Farms
Cattle, Sheep, carrots, potatoes and cereals
Focus areas
Using his grazing animals to improve the natural fertility of his whole farm, especially areas used for growing vegetables.
Super power
Delivering the best for the environment and nurturing his workforce to take pride in their job.
Ian
Ian
HEREFORDSHIRE

Ian is learning the art of farming again and says it’s a far more enjoyable way of doing it, Ian won the industry’s prestigious Farmers Weekly’s Beef Farmer of the Year (2023). Ian’s cattle can be more selective when grazing herbal leys. Some days they eat chicory and other days they will leave that. If their body is telling them they need a certain type of nutrient they can find it. With grass, they only had one choice.

Farms
Cattle, Hazelnut Orchards
Focus areas
Using Herbal leys to increase soil health and biodiversity
Super power
Running a farm with a shining example of sustainable meat production
Graham
Graham
CHESHIRE

Graham was named Grassland Farmer of the Year by the British Grassland Society in 2023. Graham understands the potential of regenerative farming practices and has led Graham to adopt rotational grazing across the farm. Often grazing groups of 180 animals together to get maximum impact on the system.

Farms
Cattle
Focus areas
Forage-based rotational system
Super power
Re-introducing wildlife such as owls.
Ed
Ed
Berkshire

Ed's farm is in the beautiful rolling hills of Berkshire. He's one of the first suppliers to get involved with Honest Farming and his beef is absolutely delicious. He farms a cracking Turkey as well. Gobble gobble.

Farms
Cattle, Sheep, turkeys, Crops (Malting Barley)
Focus areas
Improving soil health. Reducing chemical inputs.
Super power
Multitasking & balancing his farm to be in harmony.
Aled
Aled
South West Wales

Aled is a proud award-winning farmer from the luscious green hills of South Wales. He won 'Beef Farmer of the Year 2021' by Farmers Weekly for his work on grassland management and soil health. He's also the tallest farmer we've ever met.

Farms
Cattle & Sheep
Focus areas
Increase species diversity in pastures to provide more food for insects (bees) and birds.
Super power
Pasture management wizard and making time to take holiday with family.
Fields

Fields

Learn more about our fields and the important role they play in regenerative agriculture.

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Why

Why

Our land can no longer cope with intensive farming, we need to find a way to farm more sustainably.

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Field

Honest Farming

An introduction to our efforts to improve our supply chain and encourage farmers we work with to farm regeneratively.

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