On their side

Imagine working long hours, in all weather, all year round, only to get little or no return for everything you produce. Farmers are too often under pressure and a lot of stress.

On top of that, the farming industry’s been squeezed so hard, farmers have almost become disconnected from the food they produce. A farmers’ market where farmers meet their customers is a rare thing. Where does the food they produce go? Who eats it? Does anyone like it? Farmers produce our food but rarely get any feedback.

Honest farming puts the farmer in the centre of everything. We work with our farmers. We pay them properly and fairly. And we plug them back into the food chain they’re so important too.

By buying the whole cow from our farmers, they have a full order book and a steady, long-term income. They also know who’s buying their food, where it’s going, who’s eating it and what they think, instead of just sending it off to places unknown.

One of the highlights of changing how we work with farmers is hosting groups of our farmers at our restaurants. The result of all their hard work is on the plate in front of them and we can thank them properly for everything they’re doing to get it there. It matters to us that we look after the people we work with beyond our teams in the restaurants. We just didn’t think about it enough before, but we are now.

One of the highlights of changing how we work with farmers is hosting groups of our farmers at our restaurants. The result of all their hard work is on the plate in front of them and we can thank them properly for everything they’re doing to get it there.

It matters to us that we look after the people we work with beyond our teams in the restaurants. We just didn’t think about it enough before, but we are now.