TO YOUR PLATE

He grows our potatoes; we buy them. It’s straight- forward enough. With beef, it’s trickier.

Up to now, we’ve only bought the cuts of beef that are best for our burgers. This means working with suppliers, not farmers.

The only way to make sure all our meat is from regenerative farms is to cut out these ‘middlemen’ and work with farmers directly.

But farmers rear cows, not cuts. So to work with them, we have to buy the whole cow. All of it.