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GET HONEST EQUITY

Crowdfunding is now closed, if you’ve invested you will hear from us soon once all the funds have been collected and data is passed to us. Please bear with us, we should have something with you soon.

WE'RE CROWDFUNDING

We wouldn’t be anywhere without our customers so we’ve given you the opportunity to become co-owners of Honest Burgers. Our existing investors – Active Partners (Leon, Soho House, Secret Cinema, Finisterre) – have already committed to £1M in this funding round. And you have the opportunity to invest alongside them. 

It’s an exciting time as we look to expand our existing estate and launch a brand new burger concept.  Following the success of our Smashed Burger, we will be launching a new format for the premium quick service category with a completely new menu designed for quality, convenience and value. 

WHY INVEST?

From as little as £10…​​​

  • Back a brand with a proven track record of growth 
  • Help launch a new brand in the premium quick service category.  
  • Get unique Honest Equity rewards from free burger & chips, to a burger party for 25 friends!
SEE REWARDS

WHAT WE BELIEVE IN

We’re 100% focused on the same things we always have: to never compromise on serving the best burger and chips we can, to make our customers feel at home (something we call Old School Hospitality) and to offer great value with no gimmicks. 

OWN MADE QUALITY

OWN MADE QUALITY

  • We believe we’re the only big burger chain to have our own butchery.

  • Our chips are made in-house from scratch: fresh, never frozen. 

  • We make everything we can in our prep kitchen with the best ingredients. 
Honest Farming logo in field

Living up to our name

We’re trying to tackle our carbon footprint by creating a brand-new beef supply chain sourcing from regenerative farms that focus on soil health, biodiversity & carbon capture. You’ll be supporting more sustainable farming. 

Crowdfunding graph

Our track record

We have a track record of consistent sales and profit growth. We are forecasting a record sales turnover of £55M this year, with over £4M EBITDA. This year we’re growing at 23% sales growth YTD vs FY23. (FY23 sales: £48M, EBITDA: £3.8M).

THE FUTURE

We’re now ready to bring the Honest experience to more people in more places.  

We’re looking to continue to build our presence in regional cities across the UK as well as London. Plus we’re going to take the Honest values into the premium quick service category… 

We will be launching a brand new restaurant format, following the success of our Smashed Burger.  With a new range of burgers, sides and milkshakes we believe we can challenge the big guys in this sector, in a set-up built for speed, convenience and value for money, whilst never compromising on our Honest quality and values. 

It’s a super exciting time for Honest and we really hope you’ll join us for the ride. 

Tom & Phil.

Don’t invest unless you’re prepared to lose the money you invest. High-risk investments are unlikely to be protected if something goes wrong. Learn more here.

Honest Equity Rewards

On top of you becoming a proud co-owner of Honest Burgers, being a shareholder comes with a bunch of rewards and perks dependent on your level of investment. You can invest from as little as the price of a burger and chips, but Honest Equity Rewards kick in from £100 and beyond.

ANY INVESTMENT UNDER £100
  • Honest Equity Green Card giving you 10% off to use whenever you like until June 2024.
THE FRITTER - £100+
  • You’ll get your favourite burger & chips on us.
  • Honest Equity Green Card giving you 10% off to use whenever you like until Dec 2024.
THE PLANT - £500+
  • Enjoy a burger meal for two on us.
  • Your Honest Equity Green Card giving you 15% off to use on all visits until Dec 2024.
  • An Honest tote bag – who doesn’t love one of those?
THE BUFFALO - £1K+
  • Enjoy a meal for you and a fellow burger lover for x2 occasions.
  • Your Honest Equity Green Card giving you 20% off any visit until Dec 2024.
  • An Honest tote bag.
THE CHILLI - £2.5K+
  • Enjoy a meal for you and a fellow burger lover on x4 occasions.
  • Your Honest Equity Green Card giving you 20% off every visit until Dec 2025.
  • A regeneratively farmed beef steak box for cooking at home.
  • A bottle of Limited Edition Honest Gin.
  • A beanie hat, and an Honest tote bag.
THE BEEF - £5K+
  • Enjoy a meal for you and a fellow burger lover x4 times a year.
  • Your Honest Equity Green Card giving you 20% off until Dec 2025.
  • Exclusive friends and family invites to new site openings.
  • A regeneratively farmed beef steak box for cooking at home.
  • A bottle of Limited Edition Honest Gin.
  • Honest hoodie, beanie hat, and an Honest tote bag.
THE SMASHED - £10K+
  • Enjoy a meal for you and a fellow burger lover x4 times a year.
  • Your Honest Equity Green Card giving you 20% off until Dec 2026.
  • Exclusive friends and family invites to new site openings.
  • A regeneratively farmed beef steak box.
  • A bottle of Limited Edition Honest Gin and a case of Honest local beers.
  • An Honest hoodie, a beanie hat, and an Honest tote bag.
THE TRIBUTE - £25K+
  • Enjoy a meal for you and a fellow burger lover x4 times a year.
  • Your Honest Equity Green Card giving you 20% off until Dec 2028.
  • Exclusive invites to new site openings.
  • A regeneratively farmed beef steak box.
  • A bottle of Limited Edition Honest Gin, a case of Honest local beers.
  • An Honest hoodie, a beanie hat, and an Honest tote bag.
  • We’ll also put on a free burger party for you & 25 friends.
THE HONEST - £50K+
  • Enjoy a meal for you and a fellow burger lover x4 times a year.
  • Your Honest Equity Green Card giving you 20% off until Dec 2028.
  • Exclusive invites to new site openings.
  • A regeneratively farmed beef steak box.
  • A bottle of Limited Edition Honest Gin, a case of Honest local beers.
  • An Honest hoodie, a beanie hat, and an Honest tote bag.
  • We’ll also put on a free burger party for you, including the opportunity to design your very own burger with our Head of Food.

Your questions answered

Why are we crowdfunding?


Since we opened in Brixton Village our community of customers has been the most important thing to us, so allowing you to own a piece of our business and share in our success seemed like the logical next step. It will help us continue to create a sustainable business that we can all be proud of. Raising funds from our community, the people who have supported us from the start, is more exciting to us than working solely with private investors.

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How do I become a shareholder?


Our crowdfunding has now closed.

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When will the campaign go live?


The campaign is now closed and we have finished funding.

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What is crowdfunding?


Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform, and get shares in the company in return.

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Who are Crowdcube?


Crowdcube is a platform which enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. They have facilitated crowdfunding raises for Monzo, Revolut, BrewDog, Citymapper, Freetrade and more. Learn more about Crowdcube here.

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How do I make a return on my investment?


We want you to Invest Aware and understand when you may expect to realise a financial return on your shares. In the short term, we expect to reinvest retained profit to help us grow. For the longer term, there are multiple ways in which you could make a return either if we are floated on the stock market, we start buying back equity from investors or there may be future liquidity events. All options are currently open but, whatever happens, you’ll get to be part of our future. As with all investments, there is a risk that you will lose all your investment. Please invest aware.

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What are these exclusive investor rewards you speak of?


We offer tiered VIP shareholder benefits alongside the shares they receive for their investment. The benefits are based on the amount each shareholder invests. Scroll up to view the different rewards offered.

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What is the raise target?


You can find this information on our pitch page once it’s live.

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Who can invest?


Everyone! (But you do have to be over 18+ and sadly cannot be a resident of Russia, US, Canada or Japan). If you are a HNW investor from the US, please reach out to us directly on [email protected] to discuss how we can facilitate your investment, as you will not be able to use the Crowdcube platform.

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How much can I invest?


You can invest from as little as £10 or upwards of £500,000!

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What is the share price and valuation?


This information can be found on our pitch page.

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Who am I investing alongside?


We have already secured investment from our existing investors: Active Partners, who are committing to £1M as part of this fund raise. Active have an amazing track record of growing some of the UK’s most loved up and coming brands like Soho House, Leon, Rapha, Finisterre and Secret Cinema.

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What happens after I invest?


You can find more details here.

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