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We knew from day one that we wanted to use British beef, and certain (fattier, more expensive) cuts to make our burgers juicier and extra tender. But no-one else made burgers like ours, so in the early days butcher after butcher sent us on our way.
Tom grew up in his parents’ country pub and that’s what we wanted Honest to be like: a no-fuss, pull-up-a-chair local. That's why you’ll find beer from different local breweries in every Honest.
Tom first decided to make rosemary salted chips at 2am for his uni mates, after a long night working in a pub in Brighton. He mixed salt, lemon zest and rosemary and loved the taste – and the crunch. So when we opened Honest, they were the only option.